We’re launching our new branding. Even though we loved our old logo and branding we felt it no longer represented where our brand is now and our constant evolution.
What is a brand renewal?
Simply put, a brand renewal is an update to or modernization of an organization’s brand which can occur for a multitude of reasons. A brand renewal allows an organization to highlight its unique position in the marketplace, reinforce its value, and gain new perspective for what lies ahead. It often includes a new or an updated logo, color palette, visual identity, messaging, etc.
Why now?
Over the last five years, DataDEV has evolved and will continue to develop. After careful consideration, we chose a new logo that reflects a more modern look.